Posts by Shane Burke | Beezink - Page 2

All posts by Shane Burke

I love painting portraits!

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I offer many creative products at Beezink. Logo Design, Video Production, Children’s books, Illustration, Graphic Design, and Fine Art. Every now and then I am asked what I like doing most. There are many projects that have been more satisfying than others, but nothing is more rewarding than creating a hand painted portrait on canvas. Although it is not always an option, I love to hand the portrait off to my customers in person so I can see the look on their face when they see it. And more than anything, I love to see their eyes tear up.

Family photographs are great. But there is something special about a hand painted portrait hanging proudly on the wall, and it is definitely a special honor to create the work. Painted portraits are a unique and timeless gift that will last a lifetime, and for me, the most rewarding part of my job. Fine Art collectors value the work much more than design customers. I have never created a logo or ad layout that brought tears to the eyes of the new owner!

Above is the second piece I created for a great guy in San Francisco. I worked from an I-Phone photo (not normally a good idea) and was a little nervous that the painting did not look close enough to his grandson. After I received this photo shortly after Christmas, I think I nailed it.

Below are two adorable little girls created in pencil. These are two of my favorite pencil portraits and were given to their grandmother as a gift.


Looking for something a little different? Below are a few unique portraits I have painted in different styles over the years.

Check out more of my work in the gallery page.

Shane Burke,

Why Choose Beezink?

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Beezink isn’t just interested in creating your design; we want to create a great design by understanding your business and reaching its customers! Having a great customer experience keeps customers coming back, and sending referrals.  Beezink builds strong and meaningful connections with its customers and believes in honest business, fair pricing, and innovative designs with every customer, every time.

 Beezink specializes in Logo Design, Illustration, and advertising, but that’s not all. Beezink has a wide range of multimedia products and offers a one stop shop for all your marketing and design needs. From start to finish, the client deals with the designer so nothing is lost in translation. Design revisions are made quickly, because nobody likes to wait.  Beezink takes pride in each assignment, and always offers friendly customer service and open lines of communication. Extremely high standards are set to take care of every customer, no matter how big or small the project is.  With many years of industry experience, as well as high quality technical training in design, illustration, and broadcasting, Beezink  will earn your business,  and show you why customers come back.

Click here to see what customers are saying.

P. Diddy’s Making his band winner Jaila Simms new album

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P. Diddy's Making his band winner Jaila Simms new album cover designed by Shane Burke at

P. Diddy’s Making his band winner Jaila Simms new album cover designed by Shane Burke at

Jaila Simms the winner of P. Diddy’s Making his band, GLAAD Award nominee, and back up singer for Faith Evans is now an emerging solo artist breaking down barriers while staying fierce and fabulous. Shane Burke and had the opportunity to work with Jaila and design a kick ass album design for Jaila Simms’s new album TransSex and theEmeraldCity.

Every now and then I receive a call or email from potential customers from the entertainment industry, and every time it takes all I have got not to sound star struck.  I recognized the name but it took me a few minutes to recall the outspoken and unique voice from the show.  Jaila wanted an in your face design with Apocalyptic theme.  After a few revisions we came up with a great design with a dark and gloomy background that completely contrasted from Jaila’s trendy night out on the town outfit.  I believe the contrast worked well, and she got the effect she was looking for.  Working with Jaila was a lot of fun, and a great opportunity for my designs to reach a wide audience, and get some extra exposure.

Check out the new album and design at




Shane Burke,

Choosing the right colors for your design

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As important as the subject and the flow of the design may be, the wrong color combinations can cause the design to be less effective than desired.

All colors have the ability to impact the senses, so it is very important to select the correct color for the project.  Three primary colors make up the color wheel and all other colors are created from those primary colors. When designing a logo or planning a remodeling project, colors need to work together in order to create a pleasing visual experience. Colors are responsible for evoking emotion from the viewer. When combined with the overall design, the reaction can be one of comfort or contentment to jarring attention.

By understanding what colors represent, a designer is able to translate that into powerful feelings from their design.

Reds are dynamic, strong and can be considered angry when used in a design. Red is for grabbing attention and engaging the viewer. Reds can be used to signal danger, such as what is seen in a stop sign, or they can be as attention grabbing as a Coke can. Red requires the viewer to act. They need to stop the car or pick up the can of Coke.

Reds can be used in designs that have many sharp angles or bold strokes of outlined black. Reds are hot and send a warning.

Yellow is bright and hot, like the sun and bring warmth to a design. Like red, yellow engages the viewer and used to signal danger by declaring one should pay attention. Designs that are created to bring the viewer to attention use yellow. A warning street sign will be yellow because it is visible.

Yellows are perfect for designs and areas of the home that need brightened up like a kitchen or a dark hallway. Yellows are bold and should be used in designs that are required to be demanding. Yellow can be used with rounded edges or sharp angles.

While reds and yellows are hot and warm colors, blue is calm cool and collected. Blue brings peace to a design and is well suited for designs that are softer and required to be easier on the eyes. A logo that is a cool blue is authoritative and is commonly used in the logos of financial institutes to convey trust and solidity.  Blue does not evoke a strong emotion; it calms the senses because it is not a hot color.

These three colors are powerful and can be overwhelming in a design if they are the sole color or used adjacent to one another. There are times for a primary color design, but a Denver Graphic Design studio will use these colors in combination with each other to create secondary colors that are better suited for the design’s purpose.

The key to using the right color for the design is to know what the design is supposed to do for the viewer. Once the purpose of the design is understood, the color choices will be obvious.

Shane Burke,

Childrens Book Illustration

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How much does a children’s book illustrator cost?


Over the last few months I have been receiving many quote requests for children’s book illustration.  How much would it cost to illustrate my 32 page children’s book?  The answer is never the same twice, and always depends on what exactly it is you are you looking for.

A standard children’s book is 32 pages.  The average rate for Children’s book art is $225-$550 per page.  Yes, that is $7200- $17600 average.  Before you freak out and loose all hope with your budget, let’s compare the art for my two favorite books.  The Giving Tree, and I Love You Forever.

Take a look at the Art from the Giving Tree.  This is one of the most popular children’s books ever written, and the artwork is iconic.  It is also very simple.  I would guess it took the artist an hour to create each image.  Now look at I Love You For Ever.

My Mother still cries every time she picks this book up.  The artwork has a lot more detail; it’s realistic but still a little whimsical.  It has full color, and detailed backgrounds.  I would guess each image took 6-10 hours for the artist to create, or around 300 hours, not including research time or creating rough drafts.  Children’s book illustration takes a lot of time.


So how much will it cost to have my children’s book illustrated?

A standard 32 page children’s book with simple but appealing artwork similar to the Giving Tree:

$800-$1200 or $25-$38 per page

A standard 32 page children’s book with full color and detailed backgrounds similar to I Love You For Ever:

$4000-$6000 or $125-$185 per page


I can’t afford to pay that much.

No worries, there are still ways to get the price to drop.  Passing on the detailed background for example could drop the price per page by up to 30%  Everyone has a budget.  I can find creative ways to shave design time without cutting corners.  BeezInk also offers payment plans.

Below is a simple price guide to reference.  Remember, each project has its own requirements and will need its own quote.

Full spread $250-500

full page: $100 – $250

1/2 page: $75 – $200

1/4 page: $50 – $100

spot $35 – $50


I need an illustrator, and would like to commission Shane Burke.  How does it work?

I will need a copy of the manuscript and a written description of each scene to get an accurate quote.  Once the author and illustrator agree on a price a 30% deposit is required before any work starts. This covers materials, and secures your spot “in line” to complete your work by your deadline.  I will start with very simple thumbnail pencil sketches to make sure placement of each element is correct and to allow for feedback.  From there I will create a more detailed sketch of the scene.  Once the sketches are approved the final product will be created.

Please don’t hesitate to contact me with any questions.


Shane Burke,

Design for a Target Audience

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No matter what you’re designing, there’s nothing more important than keeping your target audience in mind. Understanding who you’re marketing to and how to best approach the process is an essential part of relaying the right message, and should never be underestimated. While it may seem difficult, there are a many simple tasks a designer can do target the right viewers. Consider all of the following tips for best results.

Choosing your Target

Defining your target market is more important than ever.   Narrowing down your target to a specific or small niche can be far more effective than trying to reach a broader market.  Not everybody will be interested in your products.  Find out who is, and market to them.

Understand  Your Audience

The statistics of your audience are essential to understand when creating a design that will speak to them. Their age, sex, location, education, technical knowledge and other traits all hold a great deal of importance for the artist, and should never be underestimated. A targeted design in San Francisco would surely be different than a design in Denver Colorado.  Designs with the Golden Gate Bridge may be replaced with Rocky a Mountain Design.  The more research you can do in order to fully analyze these aspects of your audience, the better your chances of successfully producing great returns on your marketing investments.

Choosing the Right Design

In order to accomplish your goals, you need to have a solid idea as to what will likely appeal to your target. Something dark and gloomy, for example, will not appeal to a client who is in the health-care industry. A lot of this knowledge is fundamental and will come with experience, but understanding from the very beginning what works for certain audiences and what does not is the first step towards choosing the perfect design for the audience that you are trying to reach. Look at designs by your competitors. Can you tell who their target audience is? How do their designs work?

Keep Your Team on the Same Page

If you intend to work with more than one other person, make sure everybody on your design team is on the same page, and targeting the same audience.  There’s nothing worse than a variety of individuals working on the same project with different ideas of who the audience is.  Brainstorm and create a bullet list for everybody to reference.    This should minimize frustration and reworks for the design team.

Not everybody wants or needs your products.   Find out who does,  and market to them.

Shane Burke,

Logo Design on a Dime

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Logos are an important process to produce brand awareness for your customers. 

Logos can get a little tricky with pricing, as every project has different requirements.  Here is a quick reference guide to use when commissioning a logo by

$150-$250 Logo Package 1
You have an existing logo designed by hand, or in an unusable file format and need it professionally recreated.  Beezink will take your sketches and turn them into a print ready vector image in 2-3 days.  This package does not include reworks, and estimates are based on reproducing an existing logo into the correct format.   Reworks or changes will be billed hourly.

$350 – $500 Logo Package 2
You have a detailed description of the design and there will be little for your designer to interpret.  You know what you want, but need a little help with the design.  Napkin sketches or doodles are a great help.  Beezink will create 3 pencil sketches based on your description and send them over for approval. Your chosen initial sketch will then be developed into three finished vector art versions.  Your final choice from the three vector images may have one final revision to complete your logo.  Any changes made from that point will be billed hourly.   The complete process takes 1-3 weeks.

$500 – $800 Logo Package 3
You have a few ideas, but would like the designer to create a few samples to pick from and begin development from there.  You will provide information on your company and its products or services for the designer to visually interpret. You will receive around five sketches with the designers interpretation of your logo.   Provide your feedback on the initial sketches and receive a few more sketches with your idea in mind.  After approval, Beezink will create three finished digital logos to choose from.  Chose your future logo.  One more round of editing should finish it up.   Any changes from that point will be charged hourly.

Remember, all estimates are based on an hourly rate.  Detailed information and guidelines will save you time, and prevent extra hourly charges for unplanned reworks or revisions.  Let me know if I can help with anything.

Please don’t hesitate to contact me with any questions.


Shane Burke,

Save Money On Graphic Design

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When it comes to graphic design, prices vary.  Cheap prices often come with cheap results.  Moreover, higher prices don’t necessarily guarantee the most stunning results.  Nonetheless, hiring an exceptional and reputable graphic artist doesn’t have to drain your wallet.  To better afford and receive high-quality results, this guide will provide tips on how you can prepare your materials before commissioning a graphic designer, and save some money.


When you sit thinking of ideas for a logo, brochures, book cover, etc. you should think of every minute detail until the image or product is perfectly clear in your mind.  This is crucial because you know precisely what you want while the graphic designer doesn’t as he or she cannot read your mind.  The designer can only use his or her best judgment to echo your instructions.  The final product is as good as your efforts to describe it as thoroughly as possible.

Provide the designer with precise details beforehand if you know what you want.  If you don’t know exactly what you want, brainstorm, perform an online search for relevant examples, and ask for input from others because if you don’t have a clue what you want, you will pay significantly more than a person who knows.  Furthermore, being precise will minimize reworks and excess hourly charges.  It doesn’t matter if you have drawing skills or not; if you can sketch, doodle or create a concept with stick figures, your attempted illustration is still very helpful to the designer and will benefit you cost-wise.  Any illustration is better than no illustration at all.


Write down exactly how your content should read, grammar-checked, spell-checked and all.  It is not exclusively the designer’s responsibility to switch career fields and become a copy editor. Most of your text will be copied and pasted into the design, and your mistakes may go unnoticed.  It is also your responsibility to write your content out as it should appear on/in the product, be it brochures, flyers, posters, etc.  The more errors found in your content, the more time will be needed for corrections. Hence, additional charges will apply for content editing.


Graphics to be used should also be readily available to the designer to help speed up the process.  If you don’t’ have any graphics available the illustrator will have to take on the additional task of searching for relevant stock images, or creating original images, which can be pricey.  As a result, you will be required to compensate the designer for this extra time.  This may perhaps be the most expensive mistake of all.

Purchase Package Deals

Purchasing a package deal is a wise, economical choice.  Typically, businesses need a logo, and many don’t consider other coordinating correspondence to go along with it.  However, coordinating correspondence portrays an image of professionalism and authority.  Rather than purchase business cards or a logo at one point and then return for a letterhead and brochure subsequently, it is best to purchase a package to avoid separate transactions and extra expenses.  The Corporate Identity Package is available and includes a logo, letterhead, brochure and business cards.

Be Direct

If you know what you want and are adamant about getting exactly what you want, let the artist know whether or not they are free to use their judgment, or if they need to follow strict guidelines.  This will avoid any confusion and of course, extra fees needed to rework the project.  If you provide strict guidelines and still wind up with something other than what you wanted, reassess your preparation tasks to confirm that you’ve provided enough details to allow the designer to realistically create your requests visually.

File Formats

It is also crucial that you be clear in your specifications of file formats.  The designer will deliver whichever file formats are needed.  Changing files formats can be time consuming, and more labor equals more money.

Know Who You’re Working With

There is no need to hire a large marketing firm to create your business correspondence if you’re on a budget.  A freelancer or small business can be more suitable.  Regardless of whichever you choose, know who you’re working with in order to avoid unnecessary costs due to being misguided.  It is important that you check references and portfolios.  Perform an online search for reviews or testimonials.  Linkedin is a great resource for testimonials.

In the world of business, image means everything.  Professionally designed products, such as corporate identity and correspondence, portray professionalism, quality, and even high standards. Professional design work can also promote stability. A high-quality authoritative image is possible without breaking the bank.


    Shane Burke,


Perfect Mothers Day Gift

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Mother’s day is just around the corner, and you are still looking for that perfect gift!

Consider a hand drawn pencil portrait of your loved ones.  Flowers will be thrown out in a matter of weeks, get your mother that perfect gift!  For less than the price of bouquet of flowers, you can commission a custom pencil portrait that will last a lifetime.   All you need is your favorite photograph, and I will have your drawing complete within 3 days, and ready to ship.
Pencil Sketches make great personalised Mothers Day gifts and are a unique way to say thank you to a very special person in your life.   It can be portrait of you, your family, or anything else you think she might love.

Baby pencil portrait, baby, portrait art, shane burke, beezink

If you would like to commission a portrait, please visit my site
where you will find samples and my contact information. You can also fill out the contact form or just email the photograph and size you’d like and I’ll get back to you with all the details. Please allow 3-5 days shipping for ground orders.

Shane Burke


How to draw a realistic eye

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Here is a quick tutorial on how to draw a realistic eye. 

Any pencil will work.  Make sure to have a high quality photo to reference.   To blow up the sample image below for a closer look, control click it to open it up in a new page.   From the new page a magnifying glass should appear when you mouse over the image.   Click again to zoom in.

1.  Start with a basic football shape.  The shape is very important.

2.  Add the outlines of the eyelid, pupil, and iris, leaving an empty spot for the reflection.  Sketch out the eyebrow shape.

3.  Fill in the eyebrow with small strokes.  Add the eye lashes with  small quick pencil strokes,  heavier on the top eyelid.  Curve them just a bit toward the outside of the eye.   The bottom lid should have fewer lashes, and they should be softer.

4.  Fill in the iris leaving the empty spots for the reflection.  With a shading tool, (paper stomp/q-tip or similar) begin shading in the eye lids.  Add detail to the pupil leaving it lighter where the iris and pupil meet.

5.  Use the same blending tool to shade in the pupil and the area between the eyebrow and eye lids.  Leave the pupils light for now.   Blend the eyebrow a little smoother with your shading tool.

6.  Darken up the eye lashes and add a little more shading to the outside of the eye up towards the eyebrow.  Darken the top of the pupil making sure you do not smudge the white spot in the iris or pupil.  Darken the inside corner of the eye.  Add a little shading to the edges of the whites of the eyes.

7.  Fill in the rest of the pupil, leaving it lighter at the bottom.

8.  Blend under the eyebrow some more, making it smooth.  Add a little detail to the eyebrow,  and sharpen/blur edges as needed.  Touch up any areas that may need it.

This is a real quick tutorial.  Let me know if you have any questions or if there is anything I can help you with.  I hope you enjoyed it and it helped with your sketches.  I would love to see how your drawings come out.  Please feel free to post your work!

Shane Burke,