Category Archives: Design

When marketing a product there are three major elements to carefully consider.  Your brand, identity, and logo.  With equal attention to these three elements, your marketing efforts should produce great returns.

Brand
Your brand is your company’s perceived corporate image as a whole.  This is not how you see your company, but how customers see it.  It is the overall picture of your company, to include the identity and logo.  Your brand is your company’s personality, reputation, and image.  A successful brand is well thought out and triggers positive feelings towards your product or service.

Identity
Your identity is a visual representation of your company, not to be confused with the logo.  It is consistent with color schemes or fonts that are recognizable to your brand.  Think of Coca Cola’s font and color, or the script Disney is written in.  With my information typed out using their colors and scripts, you will still identify with their brand.

Logo
Your Logo identifies your company in its simplest form using a mark or Icon.  Many people get carried away with elaborate and complicated designs attempting to describe every aspect of their company and what it offers.  This is not always a good idea, and not necessarily a logo’s purpose.  Busy designs may not be recognizable from a distance, or in a single color format.  The Logo should be a recognizable flag to your brand, and serve as a mental bookmark to your company.  It is functional and identifiable after a customer is familiar with your company.  Some of the most recognizable logos are very simple icons that do not illustrate their companies products.  Would the Nike logo be stronger if it somehow depicted sports apparel?   What does an apple have to do with computers?  Does the face-book “F” illustrate any sort of network?  There are of course exceptions to every design rule.  The recycle logo creates an immediate visual representation of its service.  A combination of simplicity, function, and design is key.

Why do you need a logo?  Lets face it, people do judge a book by its cover.  A professional look indicates an established credible company, and can help round up return customers, create brand loyalty, and help separate you from the competition.   A great logo will give potential customers confidence in your company, and help it grow.

Get the right logo!  Make sure it is timeless, memorable, and effective.  It should always be created as a vector image so it can be easily re-sized and manipulated down the road without loosing image quality.  Most printers will require vector files, and may charge a large fee to convert them.  Your designer should supply a few file types of the final image to cover all print and web formats.

Do you need a logo?  I would be honored to help  brand your company with a great logo and Corporate Identity package.  Please do not hesitate to contact me with details on your project.  At BeezInk.com, we offer quality work, affordable rates, and fast turnarounds.

Shane Burke, BeezInk.com

Branding a business is a series of critical steps a new business takes on a path to success. One of the most important business decisions that a new business makes as part of their overall branding plan, is to decide upon a logo that makes clear the direction the company will be taking.
A logo is a statement that conveys the values of the business by using design, color and possibly the company name. A logo can be as simple as an apple or as complex as a script that defines a soft drink, but the one thing these two have in common is the consumer’s ability to recognize the product with a slight glance.
Visual recognition is the goal of a well-executed design that makes the public instantly aware of the product within milliseconds.
The designs that are capable of doing that make the brand building of a company seem effortless. However, a lot of work, preparation, consultation and planning go into the creation of a logo and the marketing presentation packages.
Graphic designers are those individuals who have a strong intuition for what catches the eye and they have been well trained in the graphic arts. These individuals are outstanding in their ability to grasp a company’s purpose and bring it to fruition in a cosmetically appealing and exciting visual experience.

While a graphic designer alone may not be enough for a company to rely upon when building a brand, there are many award winning graphic designers who are also freelance designers with design firm experience. These talented individuals will not only work with a company to build a logo, but have studied marketing and brand building as part of their skill sets. Some of these independent designers have previous experience in the print and web industry and can help a company with their promotional materials.

A freelance designer will have less overhead than a design firm does, so they may be less expensive than hiring an entire firm that has many employees that are part of the design process.

A design firm goes beyond the logo and creates multimedia marketing programs for their customers. This package may include print, mailers, television, web design and many other areas that a customer needs to utilize to become a household name with instant recognition from a logo.

Trained professional freelance graphic designers will have access to the same training as those who are employed by a larger firm. Since some designers do come from a publishing background, they have already assisted customers in developing their media packages.

Some publishers, like smaller newspapers and magazines, will allow their designers to work with the advertising partners in developing their print ads. By working directly with the customers, the freelance designer has an advantage over the larger design firms that hire sales staff to work with the customers and relay the information to the graphic designer. This one-on-one consultation affords the designer with insight directly from the customer rather than having it relayed to them through a sales staff member.

The independent graphic designer has access to the same training, software and other tools that a design firm provides for their graphic designers. The freelance graphic designer invests money in the software, the education and the purchase of tools to publish the results in an equally professional manner.

A Denver graphic designprofessional will be able to work directly with the customer to achieve professional results with a lower cost to the customer. The freelance designer makes it easier to work closely in order to develop the brand, the marketing strategy and even a web presence. This type of close communication ensures customer satisfaction and puts the customer on the road to a successful marketing campaign.

Shane Burke, www.beezink.com

Are you having a hard time finding a reliable freelance graphic designer in Denver? Check out what customers have to say about Beezink.com

“I solicited Shane’s help to design my save the date announcements for my wedding. Shane designed impeccable caricatures of my husband and I that many of our guests are still talking about! I have already recommended Shane several times since then and will certainly recommend him again.” Shannon Bullock

“Shane is one of the best graphic designers I have had the pleasure of working with. He has done work for myself and several of my friends and the results were always amazing.” Jarrod Copeland

“Not only a talented artist but is incredibly professional and a pleasure to work with. Shane worked with me to achieve a design that was exactly what I wanted and he translated my concept into a finished product very quickly. Highly recommended and will work with him again in the future!” Angela Carini

“Shane presented drawn graphics of men that I needed. Many others presented photoshop/AI without true art. Shane quickly understood my need, he drew images that exceeded my concept, and added to my phrases in catchy ways that made the packaging more appealing to the target.” Robert Abramson

“I used Shane at BeezInk to help me design a new logo for my construction company. He was very helpful in providing multiple samples of items I requested so that I was able to compare and contrast ideas/themes for the new logo. Shane was easy to work with and created a final result that I am VERY happy with. I would recommend Shane for any of your future graphic needs!” Justin Sauceda

To read more from Beezink customers, add Shane Burke to you linkedin colleagues.

Shane Burke, www.beezink.com