Archives for April 2012 | Beezink

Monthly Archives: April 2012

How to draw a realistic eye

By | Uncategorized | 3 Comments

Here is a quick tutorial on how to draw a realistic eye. 

Any pencil will work.  Make sure to have a high quality photo to reference.   To blow up the sample image below for a closer look, control click it to open it up in a new page.   From the new page a magnifying glass should appear when you mouse over the image.   Click again to zoom in.

1.  Start with a basic football shape.  The shape is very important.

2.  Add the outlines of the eyelid, pupil, and iris, leaving an empty spot for the reflection.  Sketch out the eyebrow shape.

3.  Fill in the eyebrow with small strokes.  Add the eye lashes with  small quick pencil strokes,  heavier on the top eyelid.  Curve them just a bit toward the outside of the eye.   The bottom lid should have fewer lashes, and they should be softer.

4.  Fill in the iris leaving the empty spots for the reflection.  With a shading tool, (paper stomp/q-tip or similar) begin shading in the eye lids.  Add detail to the pupil leaving it lighter where the iris and pupil meet.

5.  Use the same blending tool to shade in the pupil and the area between the eyebrow and eye lids.  Leave the pupils light for now.   Blend the eyebrow a little smoother with your shading tool.

6.  Darken up the eye lashes and add a little more shading to the outside of the eye up towards the eyebrow.  Darken the top of the pupil making sure you do not smudge the white spot in the iris or pupil.  Darken the inside corner of the eye.  Add a little shading to the edges of the whites of the eyes.

7.  Fill in the rest of the pupil, leaving it lighter at the bottom.

8.  Blend under the eyebrow some more, making it smooth.  Add a little detail to the eyebrow,  and sharpen/blur edges as needed.  Touch up any areas that may need it.

This is a real quick tutorial.  Let me know if you have any questions or if there is anything I can help you with.  I hope you enjoyed it and it helped with your sketches.  I would love to see how your drawings come out.  Please feel free to post your work!

Shane Burke, BeezInk.com



 

 

 

Branding with a Logo

By | Design | 3 Comments

 

When marketing a product there are three major elements to carefully consider.  Your brand, identity, and logo.  With equal attention to these three elements, your marketing efforts should produce great returns.

Brand
Your brand is your company’s perceived corporate image as a whole.  This is not how you see your company, but how customers see it.  It is the overall picture of your company, to include the identity and logo.  Your brand is your company’s personality, reputation, and image.  A successful brand is well thought out and triggers positive feelings towards your product or service.

Identity
Your identity is a visual representation of your company, not to be confused with the logo.  It is consistent with color schemes or fonts that are recognizable to your brand.  Think of Coca Cola’s font and color, or the script Disney is written in.  With my information typed out using their colors and scripts, you will still identify with their brand.

Logo
Your Logo identifies your company in its simplest form using a mark or Icon.  Many people get carried away with elaborate and complicated designs attempting to describe every aspect of their company and what it offers.  This is not always a good idea, and not necessarily a logo’s purpose.  Busy designs may not be recognizable from a distance, or in a single color format.  The Logo should be a recognizable flag to your brand, and serve as a mental bookmark to your company.  It is functional and identifiable after a customer is familiar with your company.  Some of the most recognizable logos are very simple icons that do not illustrate their companies products.  Would the Nike logo be stronger if it somehow depicted sports apparel?   What does an apple have to do with computers?  Does the face-book “F” illustrate any sort of network?  There are of course exceptions to every design rule.  The recycle logo creates an immediate visual representation of its service.  A combination of simplicity, function, and design is key.

Why do you need a logo?  Lets face it, people do judge a book by its cover.  A professional look indicates an established credible company, and can help round up return customers, create brand loyalty, and help separate you from the competition.   A great logo will give potential customers confidence in your company, and help it grow.

Get the right logo!  Make sure it is timeless, memorable, and effective.  It should always be created as a vector image so it can be easily re-sized and manipulated down the road without loosing image quality.  Most printers will require vector files, and may charge a large fee to convert them.  Your designer should supply a few file types of the final image to cover all print and web formats.

Do you need a logo?  I would be honored to help  brand your company with a great logo and Corporate Identity package.  Please do not hesitate to contact me with details on your project.  At BeezInk.com, we offer quality work, affordable rates, and fast turnarounds.

 

Shane Burke, BeezInk.com



Welcome to the new look

By | Staying in Contact | No Comments

I am delighted to officially launch  the new site for Beez Ink,  re-designed to make it easier to find the information you need, and stay in contact through my new blog format and social media sites.  I have made simple improvements to the design and navigation of the website and invite you to browse through and see them for yourself.

Many new features are still in the design process and will soon be added to enhance a more user friendly project management system, and a search-able gallery.    I am extremely excited about our blog capability, which allows me to communicate directly with you, the  customer and/or art lover, on a regular basis, about the projects I work on.   So please stay tuned, like, add, bookmark, and check in regularly!

 

-Shane Burke